Elizabeth Arden unveils the HydraPlay™ 3-Step Skincare Routine, a thoughtfully designed collection created for those who seek effortless beauty and effective care. Rooted in the brand’s commitment to quality and innovation, HydraPlay™ offers a streamlined routine that nurtures, hydrates, and protects, bringing balance and ease back into daily skincare.
Inspired by the simplicity and multitasking benefits of the iconic Eight Hour® legacy, HydraPlay™ introduces a modern edit of essential skincare steps designed to work harmoniously with the skin. Each formula is carefully crafted, blending gentle yet powerful ingredients to support healthy-looking skin every day.
STEP 1: CLEANSE — HydraPlay™ 2-in-1 Daily Cleanser
RRSP – R425.00
This mineral-rich pink clay cleanser transforms into a soft foam that gently purifies the skin without stripping it of moisture. It removes makeup and daily impurities while refining pores and supporting a balanced skin microbiome.
- Hero Ingredients: Pink Kaolin Clay, Prebiotics & Postbiotics
- 80% of users reported a visible reduction in pore size; 96% agreed their skin looked healthy after use.
STEP 2: HYDRATE — HydraPlay™ Skin Perfecting Daily Moisturizer
– RRSP – R620.00
This all-in-one moisturiser delivers hydration and much more. With eight skin-loving benefits in one product, it smooths, brightens, soothes, primes, refines, and supports radiant skin with every use.
- Ideal for: Those seeking a simplified, multi-benefit skincare step
- 97% agreed their skin felt smoother and looked more radiant; enhanced makeup wear throughout the day.
STEP 3: PROTECT — HydraPlay™ Daily Defense Nourishing Fluid Broad Spectrum SPF 40 – RRSP – R555.00
A featherlight, fragrance-free SPF that provides essential daily protection from UVA/UVB rays, pollution, and blue light. Infused with antioxidants and hydrating extracts, it leaves the skin feeling soft and supple without a white cast or residue.
- Key Ingredients: Sugar Beet Extract, Botanical Shield™, Antioxidants
- 97% said their skin looked healthier and felt comfortable wearing it daily; 95% noticed a radiant, more supple complexion.
Elizabeth Arden Eight Hour® HydraPlay™ is the perfect three-step ritual for morning or evening, designed to work beautifully on all skin types and all lifestyles.
The Eight Hour® HydraPlay™ range is now available at leading Elizabeth Arden retailers and online.